Module AD4402 - Evaluative Statement
Throughout this module I aimed to improve my creative ideas and efficiency of working. I wanted to speed up my work process to be able to complete tasks more promptly, something that will be vital when in the industry and important when we come to juggling many projects at once in the second and third year. I also aimed to have more breadth to my idea generation, to have many ideas and see them through to find a best rather than work from one idea. I started all my works by jotting down initial ideas and quick sketches to visualize them before putting them into practice, this got me working from the briefing and by not wasting time testing many ideas digitally I was able to allow myself more time with finer details in the later stages of the project.
I found research helped me understand what the brief was asking me, although I could have done more, and a lot more if it could have been primary. I used basic research skills for most of the briefs because it was with subjects I was already quite familiar with. I did an extensive amount of research for the info graphic where I looked into the current horse meat scandal only to find a large percentage of horses sent to abattoirs were ex racehorses or racehorses who wouldn’t make their owners money. This was an eye opener for me as it happens a lot more local than you think, opening my eyes to the realism of this huge industry. I feel without looking into the links between horsemeat and horse racing my outcome would have been very different having maybe not selected a meat board style design. Something that’s quite controversial when you see the elegance of the horse figure used.
I used illustrator for the outcome of all of my projects although a few, including my heresy postcards also remained hand drawn as this was more appropriate for the style of most window advertisements. I also hand drew my toilet signs before dropping them into illustrator to touch them up. My 5 words 5 drawings were also all hand rendered. As a first project I found it opened my mind to linking things through imagery, design doesn’t necessarily have to be a giveaway, I strongly believe it should make you think giving the viewer some sort of interaction and pleasure from it.
My illustrator skills throughout the module have improved impeccably now being able to do many things I could have only once dreamed of and slowly weaning me away from the photoshop. I’ve also learnt a lot more about typography and how to set it and present work in a more professional manner. I still think I could present some of it more appropriately but this I would put down to time management and allowing myself a bit more time nearer the end of the brief to think about the presentation of my work.
My time management as a whole is pretty good, I tend to start the projects with initial mind maps and sketches of ideas. This means I can get on with it promptly; it also gives me more time with the final design and process of creating it. I have managed to meet all the deadlines and complete all the work on time.
The quality of my work is quite high as all of my final outcomes I present in a clean and appropriate manner as though it was for a client, something that will benefit me when working in the industry. If there are multiple pieces of work for a brief, I tend to have strong links between them such as colour, this is shown in the seven deadly sins project.
My favorite brief we were given to work on was the info graphic. It was fun to work in pairs for a change although it enlightened me to the importance of keeping contact and both playing an equal part of it. I also really enjoyed the seven deadly sins where I began to look at typefaces as having more of an expression and personality.
I think I’ve got quite a simple and minimal style to my work, as I like clean lines and crisp shapes however I’m still yet to truly define a style as there’s so many things I still want to try. I have shown attempts at a hand rendered style whether through drawing with pen and paper like the heresy postcards or through illustrator with the info graphic.
From this module I have learnt to believe in the work I produce and also learnt that once a brief is finished I can still make adjustments if there’s something not quite right. I’ve also learnt the importance of design being legible and not completely unrealistic. Having sat through the critiques I have learnt from others as well, a main point being check your work over, and get other people to check it too. This will minimize mistakes and the time spent having to re adjust little bits of the designs.
I think my weakness as a designer is probably my awareness to the world, something I need to change to become successful. I can’t live a blinkered life and need to be open to different views and opinions, as I’m not always going to be able to choose my projects when working in the industry. Having more of a positive attitude about the work I do will change the way I look at a lot of things and encourage me more to produce better works and take more risks.
Overall I have enjoyed the module having taught me skills in process, presentation, time management and legibility. My skills with the Adobe Creative Suite software package have improved infinitely. Looking through my work on the blog and through my sketchbook it’s interesting to see stuff I produced at the beginning of course to now seeing how my work was almost quite rushed and lazy where as it is now quite minimal yet effective.